Thursday, June 30, 2011

Dear CEO and leadership of the amazingly profitable Exxaro,

I plead with you to please abandon this façade of the brutal vehicle in favour of a new façade, that of the gentle giant, the benign powerful entity.

Just because engineers happen to be the main drivers in your organisation does not mean that we all have to abandon our value for aesthetics. Beauty is important. It is important to me. I'd rather be a bum in a beautiful place than a prince in a city. What pours into my eyes, ears, mouth, skin and soul is as important to me as how much money my time acquire. I may never be able to acquire property in such a beautiful place, but I do value it's existence and am compelled to contribute generously towards it's continuation.

Right now, your machine is threatening the beauty in Fairbreeze and Mtunzini. Not just the beauty, but also the precious lives of other living creatures who's very existence as species is being threatened. You had access to these reports and other important facts regarding your destructive force before most of us. Not only destructive to the physical immediate consequences but also utterly destructive to our generation's legacy and the ideas we propagate. Ideas fuel wars and I do not wish to set our next generations up for more of that pain as inheritance. Here is much worth preserving.

Offering to do the minimum required by associate politicians is not enough. Not benign. The beauty must be restored to it's former state after you were at our place. Please leave the place in the state you found it or better. Just because you use a big machine does not justify abuse to our environment.
Please do not destroy precious habitat of waning species. Please do not destroy any more valuable life and life forms. This gross approach to getting profits from a market who pretends to be oblivious to their consequences is harmful. They have to accept responsibility for the effect they have on reality and you have access to them at a level where you can educate them about it. Like the Rhino horn traders who can educate those fools with Viagra if only they developed some personal integrity. Will you develop a personal integrity for your organisation? Can you imagine the long term benefits?

I mean come on! Please help us here in Zululand. The minerals are not going anywhere. There is more than enough time to develop ways to go about this that is beneficial to everyone. And i hold you responsible because you are the people who drive that brutal machine. Please rather contribute towards the idea of care rather than gross mindless destruction.

love
/e

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